Market segmentation - Wikipedia

Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even

Claritas

Who Are My Best Customers? Claritas Segmentation. Evaluate market segments by linking consumer behaviors for shopping, financial, media and much more, to gain powerful insights that allow you to create actionable strategies and tactically execute while benchmarking your performance.